March 24, 2017

Voice of the Customer Research

Voice of the Customer Research

Your customers are talking but can you hear what they are telling you? Voice of the Customer research plays a critical role in forming and implementing business strategy. Obtaining honest, insightful customer feedback through VOC can help you to better understand:

  • Customer Satisfaction & Loyalty: Using Net Promoter Score (NPS) and Value Driver Assessments, we uncover what drives customer loyalty and then measure your performance.
  • New Product / Service Strategy: We interview your  customers to independently gauge their interest in your new product and service ideas.
  • Brand Awareness, Perception, & Position: We conduct research to assess the strength of your brand in the marketplace and determine how well you are known.
  • Competitive Positioning: We help you to understand the key factors that impact your customers’ buying decisions.
  • Sales Strategy & Development: Voyant can help you deepen your understanding of why you win and lose deals. This knowledge will not only help you improve your close rate, but can also strengthen your competitive advantage.

Contact us to learn more and to discuss your organization’s specific needs.

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